Grant Bollmer
is a theorist and historian of digital culture.
I am an Associate Professor of Media Studies at NC State University, where I teach in the Department of Communication and the Communication, Rhetoric, and Digital Media Ph.D. program, and an Honorary Senior Lecturer in the School of Communication and Arts at the University of Queensland. My research investigates a wide range of topics related to digital media, including emotion recognition, selfies, memes, influencers, terrible videogames, motion capture, virtual reality and empathy, among many other topics.
I am the author of three books. The first, Inhuman Networks: Social Media and the Archaeology of Connection (2016), examines the history of connectivity in Western culture as it crosses the development of technological, biological, financial, and social networks. The second, Theorizing Digital Cultures (2018), provides a model for the study of digital media that synthesizes British and German approaches to media and culture. And the third, Materialist Media Theory: An Introduction (2019), attempts to update and revise the claims of Marshall McLuhan and Harold Innis in relation to a variety of recent theoretical innovations, especially New and Feminist Materialisms. The Affect Lab: The History and Limits of Measuring Emotion, a history of the American psychology of emotions through the lens of specific tools used to identify and produce emotion, is forthcoming later this year.
Among other awards, I’ve been the recipient of a grant from the National Endowment for the Humanities, a residency at the Media Archaeology Lab at the University of Colorado, Boulder, and was a contributor to an issue of the magazine esse: Arts + Opinions on “Empathy,” which received an honorable mention for “Best Editorial Package” from the Canadian National Magazine Awards/Les Prix du Magazine Canadien. I was the 2019 recipient of the NC State CHASS Outstanding Junior Faculty Award in the Humanities and the Robert M. Entman Award for Excellence in Communication Research.
This, however, is perhaps my proudest achievement. The above image is a meme by @cyborg.asm on Instagram, referencing the article “Do You Really Want to Live Forever,” which I coauthored with Katherine Guinness. The original meme can be found here and the article can be found here.
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The Affect Lab: The History and Limits of Measuring Emotion
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Publisher: University of Minnesota Press
Page Count: 304 Pages
Illustrations: 45 black and white illustrations
Dimensions: 139.00 x 215.00
Page Count: 304 Pages
Illustrations: 45 black and white illustrations
Dimensions: 139.00 x 215.00
Examines how our understanding of emotion is shaped by the devices we use to measure it
Since the late nineteenth century, psychologists have used technological forms of media to measure and analyze emotion. In The Affect Lab, Grant Bollmer examines the use of measurement tools such as electrical shocks, photography, video, and the electroencephalograph to argue that research on emotions has confused the physiology of emotion with the tools that define its inscription.
Bollmer shows that the psychological definitions of emotion have long been directly shaped by the physical qualities of the devices used in laboratory research. To investigate these devices, The Affect Lab examines four technologies related to the history of psychology in North America: spiritualist toys at Harvard University, serial photography in early American psychological laboratories, experiments on "psychopaths" performed with an instrument called an Offner Dynograph, and the development of the "electropsychometer," or "E-Meter," by Volney Mathison and L. Ron Hubbard.
Challenging the large body of humanities research surrounding affect theory, The Affect Lab identifies an understudied problem in formulations of affect: how affect itself is a construction inseparable from the techniques and devices used to identify and measure it. Ultimately, Bollmer offers a new critique of affect and affect theory, demonstrating how deferrals to psychology and neuroscience in contemporary theory and philosophy neglect the material of experimental, scientific research.
Since the late nineteenth century, psychologists have used technological forms of media to measure and analyze emotion. In The Affect Lab, Grant Bollmer examines the use of measurement tools such as electrical shocks, photography, video, and the electroencephalograph to argue that research on emotions has confused the physiology of emotion with the tools that define its inscription.
Bollmer shows that the psychological definitions of emotion have long been directly shaped by the physical qualities of the devices used in laboratory research. To investigate these devices, The Affect Lab examines four technologies related to the history of psychology in North America: spiritualist toys at Harvard University, serial photography in early American psychological laboratories, experiments on "psychopaths" performed with an instrument called an Offner Dynograph, and the development of the "electropsychometer," or "E-Meter," by Volney Mathison and L. Ron Hubbard.
Challenging the large body of humanities research surrounding affect theory, The Affect Lab identifies an understudied problem in formulations of affect: how affect itself is a construction inseparable from the techniques and devices used to identify and measure it. Ultimately, Bollmer offers a new critique of affect and affect theory, demonstrating how deferrals to psychology and neuroscience in contemporary theory and philosophy neglect the material of experimental, scientific research.